Work

It’s about being effective – being able to achieve success for our clients – in each and every engagement. The examples of our work that follow reflect this approach and illustrate some of our achievements and capabilities.
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J.Crew Canadian Launch

J.Crew Canadian Launch

Summary

J.Crew has built a thriving catalogue business in Canada over the past 20 years, so when the iconic American fashion brand opened its first store in Toronto, the excitement was palpable.

The goal of this launch was to leverage the opening of J.Crew’s first Canadian store in order to create widespread awareness, ensuring the brand won significant voice in Canadian media outlets, and laying the foundation for future store openings across the country, without affecting online sales.

Jane Gill PR negotiated an exclusive business story with a national newspaper that would coincide with the announcement, as well as customized multi-page stories featuring the company’s Chairman and CEO, Mickey Drexler, and its President and Creative Director, Jenna Lyons. During this decisive window of time, J.Crew dominated fashion and retail editorial coverage in the Toronto market and beyond, setting the stage for a national roll-out.

273

MILLION
IMPRESSIONS

Launch Highlights

204

Print articles

5

Broadcast segments

198

Online stories

200+

Style influencers and media in attendance at store opening party

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