Work
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“ Maisons are environments that merge luxury product, leisure, art, and culture to provide the ultimate customer experience. ”
Summary
To celebrate the opening of the Louis Vuitton Maison at Hotel Vancouver – one of only 12 in the world – guests were taken on a luxurious journey. After a celebratory champagne reception at the new store, a 1943 vintage steam engine transported guests to an ‘undisclosed location’ for the opening party.
The event was held in a classic railway transfer warehouse that featured a vintage Louis Vuitton store facade, with displays of Louis Vuitton luggage positioned throughout the space. A special performance by Argentine composer Gustavo Santaolalla accompanied an inspirational film by Louis Vuitton.
Co-hosted by Canadian-born model and Louis Vuitton muse Gabriel Aubry, the event’s 400 plus guests included the brand’s customers, local influencers and media.
21
MILLION IMPRESSIONS
Press
Fashion
Oh, Louis
France Guide
Louis Vuitton goes Global
The Globe and Mail
Stealing Firsts
Hello! Magazine
A Luxury Destination
Lush
Checking in With LV
Ming Pao
Louis Vuitton Opening
Montecristo
The L-Words
Montecristo
Hotel Journey
National Post
Don't Expect a Discount
Nuvo
A Story of Creation
Vancouver Sun
Louis Vuitton Opens Canada's First 'Maison'
Oh, Louis
France Guide
Louis Vuitton goes Global
The Globe and Mail
Stealing Firsts
Hello! Magazine
A Luxury Destination
Lush
Checking in With LV
Ming Pao
Louis Vuitton Opening
Montecristo
The L-Words
Montecristo
Hotel Journey
National Post
Don't Expect a Discount
Nuvo
A Story of Creation
Vancouver Sun
Louis Vuitton Opens Canada's First 'Maison'
“ The Parisian luxury brand treated more than 400 guests to a two-location celebration and a chance to rub shoulders with the brand’s model, Gabriel Aubry. ”
