When Canadian luxury outerwear brand Moose Knuckles wanted to connect with top voices in the cultural zeitgeist across Canada, Jane Gill PR created a multi-tiered influencer strategy to build brand awareness and generate buzz for its latest collection. The goal was to support the brand’s key selling season through a largescale organic gifting, purposeful paid partnerships, and in-store experiences.

Canadian tastemakers across music, sports, fashion, entertainment, and the arts were identified by the agency to communicate Moose Knuckles’ story and build the brand’s reputation in the market as a key player in the luxury outerwear category. The program generated brand awareness, engagement, and exceeded EMV goals across all social platforms with 200+ mentions.