To support the launch of global jewellery brand Pandora’s festival collection, Jane Gill PR leveraged Pandora’s brand activation during Coachella to influence Canadian consumer fashion choices for the season and build brand affinity in this market.
The agency participated in the organization, production and execution of a large-scale VIP and consumer event – the Pandora Oasis – during the first weekend of Coachella. Macro influencers and media were hosted in Palm Springs, providing pre-negotiated social content and digital feature stories. The event received coverage from top Canadian influencers, which led to media stories around key seasonal trends. The program exceeded all social and digital goals with Canadian creators outperforming their US peers.