Work
Our success – and that of our clients – is founded on relationships, reputation, and results. These work examples illustrate some of our capabilities.
“ North American citizens should have the right to safe products and in the absence of more comprehensive and health protective laws, that won’t happen. ”
Summary
After a decade of Beautycounter solidifying itself as a leader in clean beauty, Jane Gill PR recognized that the clean beauty industry was becoming oversaturated with greenwashing. The agency identified the goal of repositioning the brand as a changemaker while redefining the meaning of ‘clean’.
The program consisted of media appointments with the founder focusing on ingredients, safety and transparency, press trips to Ottawa and Washington to experience Beautycounter’s lobbying efforts, and an always-on national influencer program. Through these efforts, the brand continued to be a leading voice in the cosmetic reform conversation and clarifying the definition of clean beauty.
Highlights
300+
Social posts
6M
Social impressions
75%
Increase in YoY media coverage
Press
The Globe and Mail
What is clean beauty?
Elle Quebec
Souffrir pour être belle
Nuvo
An Honest Look at the Clean Beauty Cult and One Brand That's Doing it Right
Vancouver Sun
Complex Questions of "Clean" Beauty
Fashion
I Tagged Along With Beautycounter to Lobby for Beauty Industry Reform in Washington, D.C.
The Kit
Is the Government Doing Enough to Keep Cosmetics Safe?
What is clean beauty?
Elle Quebec
Souffrir pour être belle
Nuvo
An Honest Look at the Clean Beauty Cult and One Brand That's Doing it Right
Vancouver Sun
Complex Questions of "Clean" Beauty
Fashion
I Tagged Along With Beautycounter to Lobby for Beauty Industry Reform in Washington, D.C.
The Kit
Is the Government Doing Enough to Keep Cosmetics Safe?
